Thursday, September 8, 2011

HOW TO CREATE AN ADVERTISMENT POSTER IN MS WORD

MICROSOFT WORD DRAWING PROJECT No. 26 

TITLE:   HOW TO CREATE AN ADVERTISMENT POSTER IN MS WORD
TYPE:   GRAPHIC DESIGN
After creating the snail and the leaf, the next thing I did was to use them to create an advertisement poster for a clothing company that produces men’s wear. The brand name “SLOW” is associated with the image of the snail to highlight the concept of slower wear and tear which symbolises durable and quality products. To further emphasis the concept of durability, I used the picture of the tropical forest for the design’s background. Don’t you think that this idea will be quite convincing if these clothes can be worn for jungle trekking and camping?
          Art Education teachers can create graphic designs like this to teach Basic Design or Visual Art theories. The two main basic components in Basic Design are known as Elements of Art and Principles of Design. The elements of art which are present in the poster design below are as follows - LINE, COLOUR, TEXTURE, FORM and SPACE.
The principles of design found in the design as mentioned are as follows - BALANCE (Symmetrical Balance which is also known as Formal Balance as well as Proportion), HARMONY , CONTRAST, DOMINANCE and of course UNITY.
          Actually, the elements of art are the basic ingredients or building blocks needed to create works of art. It is the principles of design that guide the use of these elements to achieve unity in design which is the prime objective of every work of art. In other words, the principle of unity is the determining factor in the quality of a work of art.
         Furthermore,   a good poster should be simple but at the same time able to captivate viewers. It should also be able to convey the message or information to viewers in matter of seconds or at a glance. Let’s say, if people are driving on the highway, wouldn’t it be dangerous if they spend a long time looking at the billboards trying to figure out the messages or information that the advertisers try to convey? Therefore, posters or advertisements should be clear in their objectives, have clear and bold sans serif typeface such as block letters or Arial Black font, and relevant illustrations or images that are not too distracting. I prefer sans serif typeface or block letters in my graphic designs because they are easy to read.
         The principle of contrast in the poster below is demonstrated with the juxtaposition of the lighter coloured text with the darker background. This makes the text stands out clearly. And finally, to create this poster, just copy the pictures into the photographed background and then create the text using the Text Box tool. In fact, you can also insert text created by WordArt such as the brand name “SLOW” into the Text Box so that the text can be moved around. For MS Word 2007 users, try using Shadow Style18 to create the emboss effect on WordArt text.
Original Picture of Tropical Forest

Picture of Tropical Forest Cropped with  Paint Program







THE COMPLETED ADVERTISMENT POSTER DESIGN

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